It’s a sad day for your Chuck E. Cheese nostalgia as the pizza and quarter game chain has announced that the animatronic animal band has been kicked out in newly revamped chains.
CBS News writes:
The kid-focused pizza chain is updating a handful of restaurants with open kitchens and toned-down colors, as well as one striking omission: the animatronic animals who play music and entertain families.
The revamp comes as the restaurant chain is looking to reengage families and kids with a “modern experience,” said CEC Chief Executive Tom Leverton. The redesigned locations also feature a dance floor where a live Chuck E. comes out to shake a leg with children. The animatronic bands were shown the door with the new design.
“The kids stopped looking at the animatronics years and years ago, and they would wait for the live Chuck E. to come out.”
Children’s taste in entertainment is much more sophisticated now than when the chain started in 1977 because kids today are used to slick animations and special effects, he added. The animatronics bands may be an icon for parents and grandparents, but children today prefer dancing with Chuck E. — a worker dressed up as the chain’s icon — or big-form video games, Leverton added.
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