It’s about time. Google is looking to punish websites that use annoying pop-up ads by lowering their page rank.

Jacob Kastrenakes at The Verge writes:

For the most part, Google is targeting overlays that gray out the content beneath them to prevent you from reading a website, either for a few seconds or until you find and very carefully tap a little X to dismiss them. These count regardless of whether they load immediately after a page is opened or whether they appear after scrolling a certain distance. On top of that, it sounds like Google will also count ads that create the effect of a pop-up without actually being a pop-up, by taking up most of the page after a site is loaded (you may have seen one of these if you’re reading this article on mobile).

I don’t mind ads as that’s how sites make money, but pop-up ads are just a nuisance.

Read more here.

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