NBCUniversal and Snapchat are teaming up to bring mini TV shows to the social network’s app.
NBCUniversal is expanding its relationship with social networking platform Snapchat, according to an announcement out this morning detailing a new content and advertising partnership between the two companies. The deal will see the media and entertainment brand developing mobile, short-form versions of several of its popular shows, including NBC’s “The Voice” and E! News’ “The Rundown,” for starters. Original Snapchat shows from “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live” will follow, among others.
This will be interesting to see how Snapchat grows from this one deal. I’m sure this is the start to more and more networks coming to Snapchat to add their own mini shows. Time will tell.
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