NME reports:

A new study has found that more men with red hair are having sex thanks to what has been dubbed ‘The Ed Sheeran Effect’.

The research, commissioned by Casumo, found that one in five men with red hair ahead 25-34 have been getting more sexual attention from the opposite sex with the continuing rise of Sheeran’s fame. It was also found that ginger men have been receiving less jokes about their hair colour.

And…

As well as red-headed men revealing that their confidence had increased, it was also found that a third of women polled said that their opinion of ginger males had improved since Sheeran’s rise to stardom.

Ok then!

You can read more here.

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