TechCrunch reports:

Twitter today is debuting a new advertising format that will encourage its users to tweet more often, while talking about an advertiser’s brand. With the new ads, businesses and brands will now be able to post a call-to-action that offers some sort of exclusive content that can only be unlocked with a tweet – like the ability to preview the trailer from a new film, gain access to an exclusive Q&A, get a recipe from a favorite food company, and more.

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