Twitter has reached a deal with Live Nation to livestream video of concerts.
Twitter might have killed off its Music app but now it’s working with the world’s top concert promoter. Today at the NewFronts conference in New York, Twitter announced it is partnering with Live Nation to exclusively livestream video of concerts. Artists including Train, Portugal The Man, August Alsina, and Marian Hill are slated to have shows streamed on Twitter. The first will be Zac Brown Band’s performance, that will air on Saturday May 13th.
As for why the deal makes sense, Twitter tells me “7 out of 10 of the most followed Twitter users are musicians, and Billboard’s Grammy Awards live pre-show was the most viewed entertainment live stream on Twitter to date.”