Kevin Lyman is known as the creator of Warped Tour, but after successfully running punk rock festival It’s Not Dead back in October 2015, he’s doing it again. He tells Alternative Press why:
For me, when I did the first It’s Not Dead festival, I think I had to do it for my own soul. I needed to stay connected to where I came from. Usually I’m trying to figure out what another generation is interested in and what they’ve done, so when I originally put IND together, I needed something to remind myself why I did this. I can go out [on Warped] and see kids singing along to I Prevail or Pierce The Veil and they are connecting to those bands the way Bad Religion, Pennywise and NOFX connected to me and what drove me to want to be around music my whole life. It’s Not Dead was something that meant to refresh myself. There was no real business plan to it: It was looked at as something that was lucky to break even, and the potential to lose money was something acceptable. It was something I wanted to do for myself, and in that moment, there were 20,000 other people that wanted to connect in the same way.
It’s Not Dead is set for Saturday, August 26th 2017 with ticket available for purchase here.
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