Live Nation eliminating artist merch cuts at clubs nationwide

Rolling Stone is reporting that major concert promotion company, Live Nation, has announced the end of merchandise fees for artists at its club-sized venues across the United States. This change is part of the “On the Road Again” program, created in partnership with Willie Nelson, which also provides artists with an additional $1,500 per show to help cover tour expenses.

The program covers 77 Live Nation venues, including all House of Blues and Fillmore locations, and will be gradually implemented over several months.

Merchandise fees, which typically amount to 15-30% of merch sales, have been criticized by artists such as Jack Antonoff and Jeff Rosenstock as unfair and detrimental to working artists.

Indie band Lawrence’s Clyde Lawrence and Jordan Cohen, who advocated against merchandise fees earlier in a Senate judiciary hearing, have consulted with Live Nation on these issues. They consider the program a “massive victory for small artists,” particularly due to the elimination of merchandise fees.

It’s important to note that merchandise fees are not unique to Live Nation, as smaller independent venues also employ them to cover labor costs. These venues have faced challenges in the post-pandemic era, with reduced ticket and alcohol sales and increased artist cancellations.

Live Nation’s announcement comes amid increased scrutiny of the company and its sibling, Ticketmaster, over concerns about a live-music industry monopoly. The Department of Justice is currently investigating these claims. Live Nation CEO Michael Rapino stated the company’s commitment to supporting artists at all levels on their touring journey.

For more information on this and a list of participating venues, visit roadagain.live.

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