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Spotify to launch HiFi music streaming in new “Supremium” plan

By June 21, 2023No Comments

Spotify is set to launch its HiFi tier through a “Supremium” plan later this year. The new plan will offer lossless music streaming and may cost more than the current premium plan, which is $9.99 per month. According to Bloomberg, the Spotify HiFi tier is slated to launch in non-U.S. markets first and may include access to audiobooks. If all goes well, the launch of the “Supremium” plan may happen in the U.S. in October of this year.

Last year, a user on Reddit shared that they were surveyed about a “Platinum tier” subscription that cost $19.99 per month and included access to HiFi music, a headphone tuner, limited-ad podcast listening, and additional features for playlist management and libraries. 
 
Spotify CEO Daniel Ek hinted that licensing issues caused the delay in launching the HiFi tier. However, Apple Music and Amazon Music have already released HiFi options for their subscribers without additional cost.

Spotify still offers its premium plan at the same price of $9.99 per month – with some markets having increased prices in the base subscription. During Q1 2023, Spotify announced that it has over 500 million monthly active users and more than 210 premium subscribers. While the addition of a more expensive plan may not significantly change these subscriber numbers, it may increase average revenue per user and add value for those wanting to access lossless music from Spotify.

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